The Client
311 Restoration is a carpet and janitorial services company that needed a professional identity that communicated cleanliness, reliability, and trust.
Brand Identity
311 Restoration
Carpet & janitorial services — A clean, modern, and recognizable identity that communicates cleanliness, reliability, and trust for a carpet and janitorial services company.
Overview
A clean, modern, and recognizable identity that communicates cleanliness, reliability, and trust for a carpet and janitorial services company.
The Challenge
The goal was to create a visual identity that stood out from the typical cleaning-industry branding while remaining simple, modern, and versatile.
The Approach
I explored concepts around restoration, cleanliness, movement, and transformation, developing a distinctive symbol paired with strong typography. A blue-based color palette was chosen to communicate freshness, trust, and professionalism.
The Logo
The final logo combines the 311 Restoration name with a custom symbol inspired by movement and restoration. The mark was designed to work across digital platforms, uniforms, vehicles, signage, and other brand applications.
The Result
The result is a clean, modern, and recognizable brand identity that gives 311 Restoration a strong visual foundation for presenting its services and growing its business.
Delivered
Gallery
Brand elements
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